The top 10 ways print can help promote your business
While it may feel as if the whole world is going digital, print is still a vital medium to help promote your business.
The key is to make print work in tangent with your other online and offline promotional plans and to remember there is more to print than flyers. Here are the top 10 ways print can help promote your business:
- Outdoor promotions
One big advantage which print has over any other medium is the option to use it outdoors to promote your business. To attract attention, why not create an enticing pavement board or A-board. Write a snappy headline or amazing offer for passers-by to read.
- On the building
If you are looking to attract the attention of motorists or a broader audience, then another outdoor print solution is the PVC banner. These are weatherproof and can be created in many sizes and hung outside. The key is simplicity – use imagery rather than text.
Posters are hugely versatile with many sizes, different materials and both indoors and outdoors use, to get your message across. Whether you want a poster on a notice board in the corridor, or a billboard on the motorway, posters are effective communication options.
Whether it’s for prospective clients, customers or the sales team, printed materials such as brochures and catalogues still have their place in helping to promote your business. It’s easier to read a smartly printed brochure in detail rather than scroll through a website.
Labels are one of the smaller print items that can often be overlooked when planning how to promote your business but they do have an important role to play if your products involve any kind of packaging or you carry out mailshots.
- Event materials
When planning an event, think about getting some creative pop-up banner stands printed to attract attention, rather than splashing out on an expensive custom built stand. They come in different sizes and can provide greater flexibility for far less cost.
- Business cards
Business cards are still relevant today, even if the recipient is likely to scan it into an app to download the contact details rather than keep the card in an index holder like the old days! Include your website URL and other social media handles on your card to keep it relevant.
Make sure your brand and company image is correctly printed throughout your stationery to ensure that whatever information is being received, the company comes across as professional and consistent.
The most common and often most effective print marketing tool, leaflets can be much more creative and innovative than in the past with cut-out designs, special print finishes and unusual ways to use the layout and design. A staple way to communicate with your clients.
- Display boards
Another less common print option is to create solid display boards which can be used at shows and exhibitions, or hung on the walls in the lobby to create distinct and long-lasting messages to promote your business.
At Chelmer Print we can offer all of these printed products and also have an in-house design team who can help you come up with the right idea. Please don’t hesitate to contact us if you would like to see any samples of any of the above types of print that we have previously produced.